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Industry
Flooring and epoxy email marketing.
High-end floors and garage coatings. Past work hit 70 to 80 percent opens.
On high-end epoxy lists I have seen 70 to 80 percent opens. That is a clean list plus a letter about the job, not a coupon.
I write the owner letter, the quote follow-up, and the seasonal window. I do not write fake urgency or stock-photo newsletters.