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Industries
High-ticket local work.
If the average job is small, a cheap blast is enough. These categories are not that.
Flooring and epoxyHigh-end floors and garage coatings. Past work hit 70 to 80 percent opens.Specialty running storesIndependent run shops. Same 70 to 80 percent open range on the letters.Med spasMemberships, seasonal treatments, and consult follow-up.DentistsRecare, case acceptance, and quiet education. Not coupon mail.Law firmsA letter from the attorney, not a practice-area blast.HVACSeasonal windows, maintenance plans, and replacement quotes.RoofersStorm seasons and the quotes that sit unsigned.Kitchen and bathLong sales cycles that need a letter, not a drip of stock photos.RemodelersProject stories and the next room in the house.Specialty autoIndependent shops with high-ticket service and a list of regulars.