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Opens we can stand behind.
Two categories. Real ranges. No invented revenue charts and no client names unless they ask.
01
Flooring companies, high-end epoxy
Garage coatings and premium floors. The letters were about the job, the prep, and the next bay. Open rates sat between 70 and 80 percent on those lists.
02
Specialty running store
An independent shop. Same open range. The letter sounded like the person behind the counter, not a national brand calendar.
How I talk about results
Opens are a list-quality number as much as a writing number. I will not promise 80 percent on a rented list or a five-year-old blast file. The audit tells you what the list can do before a desk starts.